Seattle Sounders FC and Seattle Reign FC Choose Jump to Power Fan Experience at Lumen Field

Jump enters Major League Soccer through one of the league's most successful clubs, expands its NWSL footprint, and establishes a new model for teams operating in shared venues.

Seattle Sounders FC and Seattle Reign FC have selected Jump to power their end-to-end fan experience, ticketing, and data platform beginning in 2027. The partnership marks Jump's first entry into Major League Soccer and adds a third NWSL club to its growing presence in women's soccer. More broadly, it's one of the clearest signals yet that professional sports teams are moving toward owning their fan relationships—even in the most complex stadium environments. Both clubs play at Lumen Field, one of North America's largest and most demanding venues, hosting MLS and NWSL matches alongside NFL games, major concerts, and international events. The Sounders and Reign will operate on Jump. Concerts and other non-soccer events will continue to be available on Ticketmaster.

A New Model for Shared Venues
The Seattle partnership redefines how ticketing infrastructure works inside shared venues. Each club operates independently, controlling its fan experience, data, and commercial strategy without disrupting broader venue operations. It's a clean separation that gives sports teams what they need without forcing a venue-wide overhaul. The Minnesota Timberwolves and Lynx run the same model at Target Center, where Jump powers the full fan experience for both NBA and WNBA clubs while other events use AXS or Ticketmaster. 

Entering MLS at Scale
The Sounders are one of MLS's most successful franchises with multiple Cup titles, a Concacaf Champions League title, and a consistent place among the league's attendance leaders. Seattle Reign FC brings the same standard to the women's game, with multiple NWSL Shield titles and one of the league's most recognized brands. Together, they represent the full spectrum of professional soccer: two distinct fan bases, two commercial strategies, one shared infrastructure—all on Jump.

Operator Validation That Matters
The decision was led by Sounders and Reign President Hugh Weber, who brings more than two decades of leadership experience across the NBA, NFL, NHL, and MLS, as well as firsthand experience working across the ticketing landscape. The Sounders and Reign have operated on both Ticketmaster and SeatGeek over the past decade. Choosing Jump is a deliberate move toward a platform built specifically for what professional sports teams actually need. That kind of validation from a seasoned operator carries real weight.

Direct-to-Fan. AI-Powered. Built for What's Next
‍With Jump, both clubs move to a fully direct-to-fan operating model. One platform for ticketing, messaging, fan identity, and the digital matchday experience. One account for fans to manage tickets, transfers, resale, add-ons, upsells, and communications all in one place. For the clubs, it means a complete, first-party view of every fan. No fragmented systems. No third-party marketplaces keeping the data. Just real relationships, clear attribution, and the ability to act on what they know. Jump's agentic AI goes further by automating inventory management, pricing, and offer creation, so operators can focus on strategy rather than repetitive manual work.

‍What This Means
For too long, fans have been the product, not the priority. Legacy platforms extracted fees at checkout, fragmented the experience, and kept the data. Teams got a check. Fans got friction. Jump flips that equation. Sounders and Reign supporters get a single account that travels with them, an organization that actually knows them, and a fan experience that gets better the more the club learns. That's what direct-to-fan means in practice. The change takes effect in 2027. But what it represents is already underway.