In the summer of 2025, the Minnesota Timberwolves attempted one of the most ambitious technology transitions in NBA history: replacing their fan-facing digital ecosystem in just 88 days, leading up to their opening night.

The Timberwolves approached this implementation as a chance to deliver a more modern fan experience and build a stronger foundation for growth. It mattered because of the scale at which the organization operates and the expectations fans bring to every game.

The Wolves wanted an experience that matched the energy of the team and the expectations of their market. The new fan experience touched every fan and every game, shaping the first impression of a new era.

The Wolves faced the NBA’s tightest main entrance, served a long-tenured STM base expecting reliability, and competed in a crowded market — all while new ownership pushed for a more modern fan experience.

They needed to provide fans with a simple, intuitive app, a faster entrance flow, instant access to tickets and transfers, and a unified digital identity that felt seamless across every touchpoint.

They needed to unlock more for growth: higher conversion, better fan insights, stronger resale and transfer performance, and a flexible platform built to support future initiatives.

The Timberwolves did more than update a few tools. They replaced the anchor systems with a single platform that brought together ticketing, identity, the mobile app, access control, and enterprise tools. Every major department benefited, and every fan touched the new experience on day one.

The Wolves and Jump teams moved in lockstep, solving technical challenges, training staff, and validating game-day flows at a pace the league had never seen. A migration that can take an entire offseason was completed in only 30 days.

Jump did more than deliver a platform. Jump embedded itself in Minneapolis throughout the final stages of the rollout and prepared the Timberwolves for one of the smoothest technology launches in the NBA. The partnership showed up in the data as clearly as it showed up on the concourse.

Jump embedded three full-time staff in Minneapolis to support training, trial runs, and home games. They coached departments, assisted entry teams, handled real-time troubleshooting, and kept documentation and iterations moving quickly throughout the rollout.

Jump led internal ticketing rehearsals, a full preseason test, and staff-only scan checks. They ran gate-level dry runs, emergency fallback drills, and delivered focused arena training to ensure every workflow was fully prepared ahead of launch.

For fans, it didn’t feel like a switch. It felt like an upgrade. They simply updated their Timberwolves app and everything was ready: tickets, transfers, resale, faster entry. No third-party platforms. No re-onboarding. No confusion. Fans weren’t asked to adopt a new ticketing system. They simply did business directly with their team, as Jump quietly powered the tech in the background.

Fans never needed a new login, and all past tickets, payment plans, and identities carried over automatically. They saw faster load times and smoother checkout, a unified Wolves-branded experience across mobile app and web, and a major expansion in self-service options, from single-game to suites, all working seamlessly from day one.

Opening night is where major technology implementations usually show their cracks. For the Timberwolves, it became the clearest proof that the new system worked at NBA scale.

The implementation did not just improve the fan experience. It created meaningful operational gains for every internal team

The Timberwolves unlocked new opportunities to drive revenue and test in-game offers that the team controls.