The first pro sports team to go full direct-to-consumer
How the North Carolina Courage turned unified fan data and commerce into real growth across ticketing and engagement.
Key themes
A new direct fan model
Owned relationships, clearer journeys and better data across the full fan experience.
Strong results in a tough season
Commercial momentum continued despite challenging on field performance.
Lower cost, smoother operations
Less manual work and more efficient workflows across ticketing and digital teams.
Record attendance and revenue
Higher turnout and stronger revenue performance across the season.
First full DTC season
A complete professional season run through a direct to consumer model.
Reliable from launch to season end
Zero downtime, giving fans and teams a stable experience throughout.
Record attendance and revenue growth through the DTC model
21%
50%
42%
3.75x
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“Our team spent less time on service calls and more time driving revenue.”
"Jump was the #1 reason for our growth in 2025.“
“Our team spent less time on service calls and more time driving revenue.”
Courage fans loved engaging directly with the club
Because the Courage could move fast, experiment, and operate efficiently, the club massively improved its fan experience, which accelerated its engagement and revenue flywheel.
Fan Satisfacion
9 of 10
fans familiar with the prior system said Jump was better.
"I think the app and ticketing experience has been great! Really smooth and easy."
"The Jump system is awesome compared to Ticketmaster (which was horrible)"
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