The first pro sports team to go full direct-to-consumer
How the North Carolina Courage turned unified fan data and commerce into real growth across ticketing and engagement..
Key themes
A new paradigm
Cost savings & ops excellence
First full season of a pro sports team operating direct-to-consumer (DTC)
Record results despite challenging on-the-field performance
Record-setting attendance & revenue
Zero downtime and streamlined operations from launch through season’s end
Record attendance and revenue growth through the DTC model
From buying and managing tickets to unlocking offers and engaging year-round, fans get a smoother experience built around their relationship with the team.
+
21
%
Flexible ticketing built for seasons, memberships, and dynamic pricing
+
50
%
Flexible ticketing built for seasons, memberships, and dynamic pricing
+
42
%
Messaging, offers, credits, and experiences tailored to each fan.
+
42
%
Rewards and entitlements that deepen relationships.
“Our team spent less time on service calls and more time driving revenue”
“Our team spent less time on service calls and more time driving revenue”
“Our team spent less time on service calls and more time driving revenue”
Courage fans loved engaging directly with the club
Because the Courage could move fast, experiment, and operate efficiently, the club massively improved its fan experience, which accelerated its engagement and revenue flywheel.
9 of 10
fans familiar with the prior system said Jump was better.
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"The Jump system is awesome compared to Ticketmaster (which was horrible)"
"The Jump system is awesome compared to Ticketmaster (which was horrible)"
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