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2025 FULL SEASON CASE STUDY

The new growth model for NBA teams

How Jump helped the Minnesota Timberwolves unlock new revenue, move faster, and build a fan experience fans prefer to any they've had before.

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This is not a marginal improvement. It's a different way of operating.

A new model for team growth

Jump replaced a fragmented, third-party vendor stack with one platform the Timberwolves fully own and control.

New revenue, owned outright

Open distribution, in-game upgrades, and a fully-owned resale marketplace turned into $5M+ in new revenue in year one.

A faster, leaner front office

Agentic AI turned 30-to-45-minute manual pricing and inventory jobs into a single prompt.

Fans prefer the new way

Self-service, one login, and a smoother checkout drove 95% of fans to say they prefer the new experience.

Proven under playoff pressure

Zero downtime, zero purchasing issues, and sub-5-minute queue clears during the highest-demand moments of the season.

A repeatable playbook

What worked for the Timberwolves is proof of a model, not a one-off — the same platform works at any NBA scale.

By the numbers

For years, the Timberwolves sold through a vendor's marketplace and ran on disconnected tools and incomplete data.

‍In 2025-2026, they changed the model.

Jump replaced their fragmented stack with a single AI-powered platform, turning scattered systems into direct fan relationships and real-time insight.

$5M

from new revenue streams

95%

of fans preferred the new experience

90%

reduction in manual tasks time

“To rip and replace a legacy system and execute flawlessly… incredible, really.”

Kelly Laferriere
Interim CEO 2025

“The fan experience is improved. It's faster, it's smooth, less troubleshooting.”

Eric Caulfield
Director of Ticketing

"The future of sports is only moving in one direction, and that's toward agentic AI. Jump is moving beyond insights to software that actually gets work done."

Marc Lore
Owner
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What Jump unlocked for the team

Jump introduced new products and features the Timberwolves could never offer before.

Open Distribution

Syndicated inventory across outside marketplaces to reach new buyers and capture incremental demand.

In-Game Upgrades

Unused premium seats flexed into live in-game upgrades at a fraction of face value.

Self-Service

Fans browse, select, and check out plan purchases on their own, no rep required.

Automated Revenue Plays

Cart recovery, repricing, and always-on offers running automatically in the background.

AI Revenue Ops

AI assist and automated repricing turn 30-minute manual tasks into seconds.

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