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New AI-powered agents move beyond insights to execution, giving teams a digital workforce that optimizes ticketing, revenue strategy, and fan engagement inside one unified system.
NEW YORK – Jump today announced the first suite of agentic AI tools purpose-built for sports teams. By embedding Agentic AI directly within its existing ticketing and fan experience platform, the same system teams already use to run ticketing, sales, marketing, and fan engagement, Jump is bringing unparalleled AI capabilities to front offices. Unlike traditional AI that stops at insights or recommendations, Jump’s Agentic AI operates inside the core platform itself, modeling decisions, executing operational work, and learning from outcomes in real time.
As a result, Jump’s professional sports partners, like Denver Summit FC, the North Carolina Courage, and the Minnesota Timberwolves and Minnesota Lynx, are executing faster, have fewer internal handoffs, and a compounding operational advantage—without new systems or added headcount.
Jump’s Agentic AI Suite demonstrates how AI can perform real, repeatable operational tasks — not just surface information — directly within team workflows. The first two AI agents of an agentic suite that Jump is building include:
Pricing Manager – An agent that enables ticket operations teams to model scenarios and execute pricing changes within an event and across multiple events simultaneously in minutes instead of hours
Inventory Manager – An agent that streamlines complex inventory setup and management workflows, reducing manual configuration and improving accuracy
“For years, AI in sports has meant dashboards, insights, and recommendations,” said Jordy Leiser, CEO and Co-Founder of Jump. “We’re moving past that. Jump’s agentic AI actually does the work — changing ticket prices, managing and moving inventory, and operating directly within the system that teams already use to run their business. There's a ton of grunt work and countless manual workflows involved in running a sports team. We've built the only agentic AI platform to take that load off. This is the foundation for a new kind of front office, where enterprise software isn’t just a tool, it's an always-on digital co-worker.”
“This is different from any other AI use case I’ve seen in sports,” said Eric Caulfield, Director of Ticketing, Minnesota Timberwolves. “Jump’s agentic features for pricing and inventory changes happen right inside the platform, and it’s the first time I’ve felt AI genuinely change how we operate day to day. What used to take us weeks with our previous processes can now happen in minutes.”
By launching an Agentic AI Suite, Jump’s vision for digital agents built specifically for sports is becoming a reality. Agentic AI cannot function on top of a standalone ticketing tool because it requires a unified system where data, marketing, messaging, mobile, and fan identity all operate together as a single source of truth. While legacy providers attempt to layer AI onto fragmented, outdated tech stacks, Jump is a modern platform with AI embedded directly into its vertically integrated software. This foundation enables professional sports teams to apply AI intentionally, executing real operational work rather than relying on surface-level insights.
In addition to the agentic suite, Jump is unveiling a new feature named Fan Intelligence. An AI-powered overview that provides sales teams instant, contextual insights into each fan’s engagement history with the team, including their purchase history, resale and transfer activity, attendance record, upgrades redeemed, and more, helping sales and account staff prioritize and personalize outreach.
The new capabilities build on Jump’s rapid growth following its August 2025 funding round, led by investors including Alexis Ohanian’s Seven Seven Six. That investment has accelerated Jump’s AI abilities, enabling the company to develop purpose-built agentic systems tailored to the workflows and commercial realities of sports organizations. In the coming months, Jump will continue to build out its agentic AI suite with additional capabilities for front offices to leverage and streamline additional elements of the fan experience.
For more information about Jump’s AI platform and fan experience solutions, visit jump.com/ai.
ABOUT JUMP
Jump is the only unified fan experience and ticketing platform built for sports teams. Jump’s enterprise software enables sports teams to unlock the massive direct-to-consumer opportunities that come from building and nurturing real relationships with their fans, rethinking the traditional model that creates barriers and emphasizes transactions over engagement. Backed by top-tier investors, Jump was founded in 2021 by Marc Lore, Alex Rodriguez, and Jordy Leiser and has signed deals with teams across the NBA, MLB, WNBA, NWSL, USL, and NCAA.
Jump Media Contact:
Will Vogel
Jump@CultureSpeed.com