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Jump brings its unified, club-controlled fan experience platform to Europe, partnering with Aberdeen FC as leading clubs rethink how they build and grow direct fan relationships.
Aberdeen, Scotland, UK – February 26, 2026 — Jump, the unified fan experience and ticketing platform built for modern sports teams, today announced its expansion into European football through a multi-year partnership with Aberdeen FC. The agreement marks a major milestone for Jump, bringing a proven, direct-to-fan model to one of the most demanding and tradition-rich football markets in the world.
Jump’s entry into Europe follows early success with professional clubs in the United States, including the Minnesota Timberwolves and Lynx of the NBA and WNBA, as well as the North Carolina Courage of the NWSL. In its first full season on the platform, the Courage saw 21% year-over-year attendance growth, compared to a 5% decline across the rest of the league. Across partners, clubs have used Jump to modernize ticketing, unify fan data, and drive measurable growth in attendance, engagement, and revenue by moving away from fragmented systems and legacy marketplaces toward a single, club-owned digital ecosystem designed specifically for sports.
“Aberdeen FC represents exactly the kind of club we built Jump for. It's clear their ownership and executive team are ambitious, deeply connected to their supporters, and genuinely innovation-minded. They’re not interested in minor upgrades — they’re building a modern operating foundation designed for long-term growth and success.” said Jordy Leiser, CEO and Co-Founder of Jump. “Our work with U.S. clubs has shown what’s possible when teams truly own and control their fan experience. With agentic AI removing manual work and unlocking time for higher-value revenue and strategy execution, Aberdeen is the ideal partner for our European launch. Together we will set a new benchmark for what a modern UK football club can do.”
A Modern Alternative to Legacy Sports Tech
Jump was built in response to a long-standing problem in sports: teams are forced to rely on systems designed for concerts and one-off transactions, not the complexity of season tickets, memberships, and lifelong supporters. The result is fractured fan journeys, limited data access, and technology that slows clubs down.
Jump replaces that model with a unified platform that combines ticketing, marketing, and the team’s digital experience into a single system, powered by agentic AI, that clubs fully control. Fans interact directly with the club through a single, branded experience, while teams gain real-time insight into what’s working, what isn’t, and how to grow stronger relationships over time.
For clubs already using Jump, this has unlocked new ways to experiment, personalize offers, and adapt quickly across a season, without relying on multiple vendors or sacrificing ownership of fan data.
Why Europe, and Why Now
Aberdeen FC becomes Jump’s first professional partner outside the United States, signaling the company’s broader expansion into European football. As leagues and clubs across Europe explore new growth opportunities, global audiences, and cross-border expansion, Jump’s direct-to-consumer model offers a flexible foundation built for scale. “Europe is a critical market for Jump,” added Leiser. “We see growing interest from clubs and leagues that want more control, more agility, and a more modern relationship with their supporters. Aberdeen is an important first step, and we view this partnership as the beginning of a much larger presence across European football.”
Building for Clubs That Think Differently
Dave Cormack, Aberdeen FC Chairman, comes from the VC and enterprise tech world, a similar background to Leiser. This shared experience and mindset creates natural alignment, prioritizing innovation and pushing the status quo for what front offices have typically done in the sports category.
The Aberdeen FC partnership reflects a shared belief that fan experience is no longer just a back-office function, but a core growth engine for modern clubs. By launching a fully club-owned digital platform, Aberdeen FC is investing in infrastructure designed to evolve with supporter expectations and the changing economics of football.
Jump will begin working with the club ahead of the 2027 season, supporting the rollout of a custom-branded app and website that unifies ticketing, merchandising, and engagement into a single experience. Aberdeen will also be able to leverage Jump's agentic AI Suite, with tools that will help automate and execute essential tasks for the club.
For Jump, the partnership reinforces a clear positioning in the sports technology market: a modern platform for clubs that want to move faster, own their relationships, and build for the next generation of fans.