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The season the Timberwolves took control of their fan relationship
With Jump, the team owns the relationship and runs the business a fundamentally different way.
Key Numbers
$5M
95%
90%
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Back Story
In '25-'26, the Wolves
changed the model
Rent the fan relatinoship
For years, the Timberwolves sold through a vendor’s marketplace and ran on disconnected tools and incomplete data.
Fan identity fragmented across vendors
Vendors control critical transaction flows
Data stitched together after the fact
New ideas require vendors + release cycles
Staff manually operates the stack
Own the fan relationship
Jump replaced their fragmented stack with a single AI-powered platform, turning scattered systems into direct fan relationships.
One identity across every interaction
Team controls pricing, fees, inventory & offers
Real-time first-party data
Launch and iterate in days
AI + automation operates workflows
THE IMPACT
The Wolves are leading the way for modern team operations
Revenue Growth
New revenue streams and automated campaigns recovered lost margin. Pricing is now fully controlled by the team.
→ 7-figure revenue growth from open distribution
→ 100% margin on in-game upgrades
Fan Experience
The way fans actually preferred to buy. One login, faster checkout, and fewer errors.
→ 58% of flex plans are sold through self-service
→ 50%+ fewer in-venue support requests
Organizational Efficiency
AI revenue ops freed up staff to focus on the work that matters most.
→ 200+ routine workflows automated and growing
→ 45-minute ticket ops jobs are now a single prompt
The New Status quo
What the Wolves can do now
Own the economics
Control pricing, fees, inventory and offers.
Move at team speed
Launch products and experiences in days, not waiting on vendor release cycles.
Know every fan
One identity and real-time history across the entire relationship.
Automate the operations
AI agents execute repetitive work while staff focuses on strategy.
"This is not a marginal improvement. It's a different way of operating."
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seamless Implementation
Zero issues.
Jump cut over the Timberwolves' entire stack before opening night, with zero downtime, clean ingress, and no game-day issues.
Every on-sale, scan, and playoff surge ran without a hitch.
It worked for the Timberwolves.
It'll work for your team.
