Minnesota Lynx: A Faster Way Through High-Demand On-Sales
A high-demand Lynx on-sale can put thousands of fans into the same seat map at once. By the time someone gets through the queue, searches a few sections and compares options, the seats they wanted may already be gone.
Working with Jump, the Lynx built Fast Break to give fans another way to find seats. Instead of starting with the seat map, fans can tell Jump what they want:
2 center court seats under $250.
Cheapest four tickets that are all together in the lower level.
Fast Break searches the Lynx’s live inventory, finds the best available match and holds the seats for checkout. Fans can move from a request to available seats without working their way through the seat map first.
- One sentence to held seats — fans describe what they want and Fast Break finds the match
- Built and launched in seven weeks — five weeks for the core product and two for the Lynx implementation
- Live for single-game buyers — Fast Break launched to every logged-in Lynx fan buying single-game tickets
Fans tell Fast Break what matters
A Fast Break request can include seat count, budget, location, accessibility needs and premium preferences.
The system uses those criteria to search the inventory already available in Jump.
In one test, a user asked for five seats as close to center court as possible for less than $75 each. Fast Break found five seats in Section 133, Row W, at $53 each and held them for checkout.
The fan did not need to search section by section or keep checking whether the seats were still available.
The Lynx went from idea to live product in weeks
Jump built the core Fast Break experience in about five weeks. The Lynx implementation took roughly two more. The teams tuned prompts and vocabulary for the Lynx and Target Center, refined seat-selection logic and incorporated taxes and fees into the results. After a staff test in May, Fast Break went live on June 29 for every logged-in fan buying Lynx single-game tickets.
That gave the Lynx a new buying experience while the season was still underway, and another way to handle fans when on-sale demand was at its highest.
Impact
- Roughly seven weeks from core product build to Lynx launch
- Live for every logged-in Lynx single-game buyer
- One request searches live inventory, matches seats and holds them for checkout